As a kick-off to RE/MAX’s annual Month of Miracles on August 1, Bruce Johnson, founder of Motorcycle For Miracles and Sales Representative with RE/MAX By The Bay, set off from his home in Wasaga Beach, Ontario for a 10,000-kilometre solo ride to Labrador, with a goal of raising $250,000 for Children’s Miracle Network (CMN). Bruce stopped at 10 CMN hospitals along the way, visited with children and families, and reached his fundraising goal. But this ride, dubbed the “Road to a Million,” marked another significant milestone for Bruce, bringing his total funds raised for CMN to $1 Million.
“Road to a Million holds a very special significance for me,” Bruce explained. “Having raised $750,000 for CMN to this point, aiming for $250,000 on this ride was a natural goal. Also, I’m celebrating my 25th anniversary as a real estate agent and my 25th year supporting the Children’s Miracle Network, so there’s magic in this milestone.”
This wasn’t Bruce’s first Motorcycle For Miracles ride, or his longest, having completed the 2018 Ends of the Earth Ride (a 28,000-kilometre journey from Tuktoyuktuk, Northwest Territories to Ushuaia, Argentina), the 2016 Ride Across Canada and the 2013 Ride to Costa Rica, all to raise money for CMN and enlist “Champion Agents” throughout the RE/MAX network, near and far.
“We hope to involve as many Champion Agents as possible with a minimum donation of $2,500,” Bruce added. “But no matter the size of the donation, we’re grateful to witness the spirit of generosity so that kids can be helped or even cured – and go on to the important business of being a kid again!”
The inspiration for Motorcycle For Miracles is especially close to the Johnson family. Bruce and his wife Mary lost their first child, Alyssa Rae, in 1998, after she spent 20 days in the Neonatal Intensive Care Unit at SickKids. Before Bruce’s first fundraising journey in 2013, the Johnsons set up the Alyssa Rae Johnson Fund at SickKids Hospital in Toronto, with 100 per cent of donations benefitting sick and injured children, and supporting medical research, education and patient care.
Bruce was honoured for his charitable efforts in 2019 with a National Association of REALTORS Good Neighbor Award, the only Canadian recipient ever, and he continues to champion the RE/MAX Miracle Home and Miracle Commercial Property Program in support of CMN.
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