Partnership Marks First in New Category for the NBA in Canada, Will Engage Network of 20,000 Canadian Brokers and Agents
TORONTO, Feb. 16, 2022 – The National Basketball Association (NBA) and RE/MAX, Canada’s largest network of real estate agents, today announced a multiyear agreement that makes RE/MAX and its realtors the Official Real Estate Agents of the NBA in Canada. This marks the league’s first marketing agreement with a real estate brokerage brand and coincides with NBA All-Star 2022 in Cleveland, Ohio during the NBA’s 75th Anniversary Season.
The NBA and RE/MAX will tip-off the multiyear agreement with a national contest giving Canadian fans the chance to win a trip to the 2023 NBA All-Star Game in Salt Lake City, Utah. Fans can enter the contest at nbacontest.com/allstar.
Beginning this year, the NBA and RE/MAX will launch social media campaigns and leverage new marketing platforms, providing fans and prospective clients with unique opportunities to get closer to the NBA in Canada.
“The NBA has grown rapidly in Canada and just like our network of over 20,000 brokers and agents, they have built a diverse and engaged fan base that spans coast to coast,” says Christopher Alexander, President, RE/MAX Canada. “As the official real estate agents of the NBA in Canada, we are excited to align with an organization that shares similar values and allows us to engage our consumers in unique ways.”
“We’re thrilled to bring RE/MAX and its extensive network of brokers and agents into the NBA family as we break ground in a new category,” said NBA Canada Managing Director, Leah MacNab. “Our organizations share foundational values and operate with a community-oriented approach to engaging consumers. We look forward to offering new opportunities to RE/MAX’s associates and clients nationwide.”
For more information, fans in Canada can follow the NBA on Facebook, Twitter, Instagram and TikTok. A full range of official NBA merchandise is available at the NBA Store in Canada by visiting NBAStore.ca.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in almost 9,000 offices across more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remaxinfinity.ca. For the latest news about RE/MAX, please visit news.remax.com