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The Evolution of Open Houses
Posted by Infinity Admin on
REALTORS® have been conducting open houses for decades. They’re an opportunity for real estate professionals to grow their business, network with other agents, and meet with potential buyers. But over the years, open house culture has shifted.
Open houses used to be simple—a real estate professional would promote the event, have visitors sign-in, offer brochures and marketing materials, and chat and mingle with potential buyers, agents, and visitors. Now, REALTORS® have adapted to the changing expectations of clients and created open houses that are more of a social event, providing benefits to everyone in attendance.
Photo by Zac Gudakov on UnsplashThe benefits of open houses
In a competitive market, an open house is an opportunity…
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