Selling your home can be an emotional experience. In fact, RE/MAX research reveals that a real estate transaction is one of life’s top stressors, second only to divorce. Under some circumstances, sellers may wish to handle the sale of their home on their own. While an FSBO may have some pros, it also has its cons. With all the many different moving parts involved in selling a home, here are eight very valid reasons to have a real estate agent on speed dial.

Pricing your property

While a homeowner likely has his or hew own expectations for what their house is worth, a realtor will approach it from perspectives the homeowner may not have considered, including the location and comparable sales in the area. An experienced real estate agent can advise you on how to price your home to achieve your goal, whether it’s to get the highest price, the quickest sale or ideally, both. When a listing is overpriced, it risks sitting longer on the market longer, which all sellers want to avoid.

Listing photos

Buyers want and need to see the full potential of your house to picture themselves in it, but that can be difficult to do when it is covered up in your things—no matter how important they may be to you. Everything from the angle, lighting and the details in the photo can have an impact on the viewers. Though the differences may be subtle, a professional photo gives a much better depiction of the house than an amateur photo.

Staging advice

Selling your home, but not sure if it’s aesthetically up to par? Let your agent handle that! They are pros when it comes to staging your home to look great and attract the right buyer. Whether it’s moving furniture around or bringing in some of their own props, they will be sure to make your home look like it’s ready to be sold!

Timing the market

When selling your home, timing is everything. A real estate agent has the expertise and resources to make sure your property hits the market at the perfect time. The longer your home sits with that “For Sale” sign, the less desirable it will be to potential buyers. They are likely scouring listings daily, so seeing the same home reappearing time after time can raise some red flags. Your realtor will be able to judge the best time for selling your home, which can actually help it sell faster and for a higher price.


A real estate agent has the tools and resources to market your home to the right audience. They can arrange for professional photography and staging to appeal to the most-likely buyers. From there, they will market your home on a variety of platforms, from MLS to social media. A great realtor knows the value of high-quality marketing, which many sellers won’t have access to when opting for an FSBO.

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